The site is considered semi-custom because the layout & design of the header, the colors incorporated and the choice of photos used is created according to the individual agent's preferences. The navigation type however, must remain within the choices provided. (4 choices)
The fact that the site will be hosted by a regular website hosting company allows for SEO (Search Engine Optimized marketing/conversion code, etc.) to be more readily added to the site structure. This is a limitation that MOST ALL companies providing canned or templated sites to Realtors® have.